Web Extras

1,509 Comments » |  Posted by |  Category:Inspiration

Have you heard about retailers setting up websites devoted to inspiration?  An article in Inside Out brought this to my attention.  Anthropologie and Kate Spade have each set up websites separate from their e-commerce sites that feature inspiring photographs and stories.

The Anthropologist currently features photographs, film, and stories from three artists.  None of the art is product placement, or seems to have anything to do with the store; rather, the focus is on art and inspiration.  Donna DiMari’s photos and audio clips tell the story of her two dogs, David Eustace’s photos and film document a road trip taken with his daughter, and Andrew Zuckerman has done a series of video profiles on people he trusts.

Images: Donna DeMari

Images: David Eustace

Behind the Curtain is the theme of KateSpade.info.  Want to know all the details of what happens during photo shoots, or what inspires the folks at Kate Spade?  This website is colorful and fun, just like the Kate Spade brand.

Images: katespade.info

It’s fun to see what gets the folks at these stores inspired.  Stores like these often help set the trends, so it’s a treat to get ahead of the curve.

Leave a Reply